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San Francisco Chronicle
2/7/2007
In Flowers Too, Green is the New Red
• http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/02/07/HOG8SNTG4C1.DTL&hw=valentine+flowers&sn=001&sc=1000
Some retailers aren't waiting for VeriFlora and Fair Trade labels. Florist Teresa Sabankaya already offers organic and locally grown flowers at her shop, Bonny Doon Garden Co., on Pacific Avenue in Santa Cruz. "I love offering organic flowers," she said. "Those bouquets sell better than anything else." She's had to work hard to find organic growers locally, but her efforts have been rewarded: One nearby farmer is adding another 10 acres of organic production. "The florist has a huge part in creating the demand," she said. "If I buy it, they'll keep growing it."
This year, for Valentine's Day, she'll be selling local Watsonville roses and VeriFlora-certified Ecuadoran roses side-by-side. "My pitch to my customers is that we can buy local, and we can also help support these farms in Ecuador that are changing the way roses are grown there," she said. "We need to honor these people who have recognized the need to change the way we treat the Earth. That's our Valentine's Day gift to the planet."
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