When choosing your Wedding Florist, It’s Important to Take Their Experience Into Consideration
I’m here to tell you, with years of trial and error, that yes, the more years your wedding florist has under their belt, the better. This is also true with wedding planners, photographers, DJ’s, venue coordinators, chefs, etc. I’m assuming if we were all to get together we would have countless stories of trials and tribulations starting out in the wedding business. The beauty of all these trials is that we learn something new with EVERY wedding that we do. This is how a professional wedding florist comes to be — there are no manuals or instructions. There are so many details, much more goes into planning wedding flowers than one would think. As your wedding florist, we want your day to go as perfect as you envision it to be.
Your Wedding Florist’s Role, Start to Finish:
The Inquiry: This generally comes through website submissions. We reply within 24 hours and begin building our new wedding florist/client relationship. It’s essential to establish trust right away and let your client know you’re dependable. These email threads can go on and on with pictures, questions and details before we actually meet in person, so it’s important to keep them organized for the consultation that will come next.
The Consultation: In this age of technology, (does that make me sound old?) We are often hiding behind our screens. With certain clients, if it’s a smaller pickup wedding we can get away without meeting in person, and strictly exchange emails. In most cases, though, I find it imperative to consult in person. You can take your time and genuinely listen to your clients’ vision, as well as share inspiration photos. I won’t go into too much detail here, but there is a lot of ground to cover during a consultation. The smallest to the biggest elements need to be considered. Are you having a first look? Does your great-grandmother need a corsage? When will the caterers have the tables set up? This wedding florist wants your day to be as stress-free as possible; we strive to cover every little detail so you don’t have to! Just a side note before we move on: while bringing your entire family sounds like a fun outing, it makes for a somewhat chaotic consult. Too many cooks in the kitchen so to speak. In the end, it’s your day and your vision!
The Proposal: After we’ve gathered as much info from our clients as possible, we sit down and put their vision into writing and budget everything out. This is one of those moments we have to use both sides of our brain. This part can be difficult for a creative! We’re researching vessels, flower availability, venue rules, linens, rentals. We are figuring out the mechanics of a new floral piece we have never attempted before and we’re calculating
Once a Client Books our Services: The contract has been signed and we begin the ordering process! This is one of my most favorite tasks and can also be the most stressful. It’s really fun “shopping” for vessels, going over local farms’ availability lists and visually executing a client’s ideas. When dealing with flowers, there are all kinds of factors on availability — like climate changes and demand. Flowers are made by nature, not in factories! This is what makes them extra special, but we cannot depend entirely on specific varieties and have to have a plan B! I’ve lightened up a little over the years but there have been countless sleepless nights wondering if the growers will send the perfect shade of “blush” or if the lilac your client wanted so badly won’t make the truck.
The days leading up: We begin to get our flowers in. Organization and prepping, your Wedding Florist is a busy bee! We’re setting aside the best, most exquisite blooms for the bridal bouquet. Gridding vases, cutting ribbons, looking over timelines, etc.
The Bridal Bouquet: My personal favorite! We like to joke that doing bridal bouquets is kind of like doing surgery. I like to do this first thing in the morning, and yes, I will need the entire work counter! Every bloom, leaf, complimentary flowers, twigs, etc, are inspected for perfection and groomed to be just the right shape and texture. Once you begin to put it together it feels as if you’re doing a dance with a work of art in progress. When your hand feels like it’s going to fall off, you’re done!
Morning of the Big Day: In this stage, we’re finishing the details. Tying off bouquets, making boutonnieres and floral crowns and watching the clock carefully as we prepare to load for set up.
Delivery and Set Up: Now for the real fun! I’ve felt so lucky to have been to many gorgeous wedding venues. We truly live in a magical place to have such celebrations. For example Sequoia Retreat Center in the Santa Cruz Mountains is an incredible, peaceful venue. First stop: deliver the Bridal Bouquet. I love to see the brides reaction when she sees her bouquet. We’ve been blessed with many amazing clients that really appreciate what goes into their flowers, and it’s truly satisfying when they’re ecstatic! After pinning on boutonnieres and all the personal flowers are in right place, we move on to the ceremony, then reception. It’s all in the details, from the placement of the centerpieces to the chairs lined up perfectly. Ladies and gentlemen, we’re not just throwing some flowers together and handing them off. As your experienced wedding florist, we take a look at the big picture and put our heart and soul into every little detail.
Wedding Florist-Client Relationship Continues!
One of the last gifts we receive are the professional photos from the photographer. This is like opening presents on Christmas morning! We have many talented photographers in our area who have an amazing eye for capturing flowers. It’s a real blessing to have these images to look back on. To circle back to this “age of technology” because of social media, we continue to be a part of our clients lives, we see them having babies and building their lives together. This is the gift that keeps giving, because you trusted us to be a part of your special day — and to is that is a true gift!