Mother’s Day is 8 days away, so no better time to write this post. Recently one of our Facebook followers advised us that under every one of our posts on Facebook (which usually comes from our Instagram posts) there is an advertisement from the Bouqs Company to buy their flowers with discounts or other promotions they’re running. This infuriates me for two reasons:
1. I have absolutely no control over this! Facebook advertising is a loose cannon. Sure, I can spend a wad of money to put my message out there, and I will do a campaign here shortly for Mother’s Day, but I really don’t know where my ad lands on people’s feeds. My ad could also land under some other flower shop’s Facebook post. And maybe I don’t want to be listed under (or anywhere) around another flower shop, and I’m sure they don’t want that either!
2. My business policy, my brand and my theory is absolutely opposite of that of the Bouqs company or any other online order gathering type flower business. But yet someone looking at my Facebook posts–around Mother’s Day, is going to see these ads from the Bouqs company and they’ll probably click on that thinking that they’ll get something comparable to what would come from my shop. WRONG. I don’t import ‘Volcano’ roses from Ecuador. I source ALL LOCAL, AMERICAN grown flowers. There is a big difference between what I do and what a huge company like the Bouqs company does. But Facebook doesn’t recognize this so it places ads that that have some of the same search and keyword criteria that match. So it is what it is….
For Mother’s Day, I offer the following suggestions, and I will market and advertise this blog post the best I can so that I can get these suggestions out to all the folks who want to send Mom some really, really good local flowers, designed by florists who adhere to certain design principles and business practices.
How to find your source:
- Do a local search for flower shops. You have to type in a city or zip code so the search engine can find a region, otherwise you’re going to get Pro Flowers, FTD, etc., all the huge nationwide order-gatherers and wire service type companies.
- Better yet, go to www.slowflowers.com. This is a nationwide online directory to florists, shops, and studios who design with American-grown flowers. There is a ‘Find Flowers’ box right on the home page and all you need is the city! There are some amazing and fantastic florists, shops and studios and I completely trust the aesthetics of their design work as well as their commitment to using local and American grown flowers. You’ll find me here :)
Now, let’s do a visual comparison for fun~
Bouqs Co – $50 ships direct from eco-friendly, sustainable farms on a Volcano to your recipient’s door. But it’s in a box, and there’s a big carbon footprint. Why not just use the sources mentioned above and use a local flower shop or studio?
LET’S KEEP OUR FLOWERS TRUE! Shop local or at least make sure the flower vendor you’re using to send flowers uses American Grown Flowers